Nestor M. work experience
CV / timeline
ZapCoach.me
Founder & Solo Builder
AI-powered coaching course discovery app — data pipeline, proprietary recommendation algorithm. Ideated, developed and shipped end to end. Built solo to get hands-on with AI-powered design and tech workflows.
EY
Global Digital User Experience Leader
- Led the Global Digital Experience function across EY's strategic products in an Agile product lifecycle
- Redesigned ey.com — increased leads, user engagement and digital brand perception. Governed global rollout to 140+ countries
- Led redesign of the EY Intranet on Unily — measurable improvements in engagement, productivity and satisfaction for 450,000 employees
- Conducted face-to-face user research with global C-suite executives
- Partnered with Wunderman Thompson, BrandPie and EYSeren
Also served as Product Manager for the testing & personalization program
AIG
Digital Design Manager & UX Specialist EMEA
- Led product design team for AIG's D2C brand portfolio in EMEA — £60M annual sales
- Directed redesign of Direct Travel Insurance — increased SEO, revenue and ROI from advertising
- Designed insurance product for the South African emerging market (Virgin Money partnership)
- Won over Legal, Compliance and external brand partners using analytics, customer insight and user testing
Multiplica & others
Design Leader & Freelance Consultant
- Multiplica: conversion consultancy for LatAm and European retail — measurable uplifts for Exito, Carulla and others
- AnyCabs/Minicabster: Founding Designer — led all design and product from day one on a London cab-booking app with strong adoption
Digital agency & design academy
Co-founder & Design Director
- Designed a one-year masters programme from scratch — mentored 24 students through 14 projects
- Delivered 25+ client projects in one year as Design Director
Multiple roles
Designer and Design Manager
I started my career as a Designer in architecture and interior design studios.
Education
UX Certificate
Nielsen Norman Group
2014 · London
MA European Design Labs
Istituto Europeo di Design
2009 · Madrid
BSc Industrial Design
Universidade Lusíada do Porto
2005 · Porto